GEO vs SEO: What’s New?
Traditional SEO focuses on search engine algorithms like Google’s, but GEO Generative Engine Optimization is built for AI-driven engines. GEO makes content more relevant for platforms like ChatGPT, Bing Copilot, and Google SGE, which deliver direct answers instead of long result pages. The key difference is that GEO prioritizes natural, conversational, and structured content that AI can easily understand.
https://infogentech.com/blog/g....enerative-engine-opt
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