What is TOFU, MOFU, BOFU in digital marketing?
If you’re wondering what is tofu mofu bofu, here’s the answer: these are the three stages of the marketing funnel. TOFU (Top of the Funnel) is about awareness, where people discover your brand. MOFU (Middle of the Funnel) builds interest and nurtures leads with useful content. BOFU (Bottom of the Funnel) is where conversions happen—customers decide to buy. Just as tofu food has health benefits, TOFU in marketing benefits businesses by attracting more audience.
https://infogentech.com/blog/w....hat-is-tofu-mofu-bof
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