Generative Engine Optimization (GEO) is essential because traditional SEO alone is no longer enough to stay competitive. As AI search engines generate answers directly, GEO ensures that your content is structured and optimized for these systems. Businesses that adopt GEO benefit from better visibility, improved audience engagement, and stronger authority in AI-driven search. GEO also enhances contextual relevance, making it easier for generative engines to interpret and showcase your brand.
https://infogentech.com/blog/g....enerative-engine-opt
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